Outrank Competition with These SEO Tips
SEO is a game and a very competitive one for that matter. When you are competing with millions of website some of which have been around much longer than yours, you will need foolproof SEO strategies. Part of the fight is won by ensuring that you rank well in the search engines. Here are some strategies from Gotcha Local an Orange County SEO agency that you can use to out-rank competition;
- Using SEO tools to create strong keywords and their landing pages
For the sake of your website ranking get a good way to ensure that you have a set of keywords that are likely to land you in a good page. Most of the users are likely to click on the links to websites on the first page. You should start then by identifying all the targeted keywords in your niche. This can be done by using SEO tools like Google analytic. After identifying tag them with the landing page. Use the keywords obtained in the concerned webpages in your website at least three times.
- Use meta tags in all your pages
Although the strategy has been frowned upon, they are still essential. This is especially when you don’t want to get bothered by HTML stuff. You CMS should at least permit you to add two Meta tags. You can add them as page titles and descriptions. Make sure that pages titles are less than 60 characters. Page description should be rich with keywords too.
- All your images should have alt text
Images are part of the SEO strategy. Ensure that all the images in your website have the alt text. This text usually gives a description of the image in case it cannot load. It is also important when a user is using a device that cannot display text. It is also important when you are using the images in Pinterest or when you need them to rank in Google images.
- Track and nurture inbound links
Inbound links always indicate the links that are getting into your website. This is a good thing at should not be let to go to waste, the more you have inbound link the more this is viewed popularity and will increase your ranking. You can then build these links into your website by adopting ethical strategies. These may be through; posting to social media, guest blogging and submitting websites to directories.
- Increase the speed of your website
Users hate websites that load slowly. Like it or not, if your website does not load in 3 seconds, you losing traffic. Ensure that you have a ‘light’ website if you can. This is because website that has embedded big images and videos are likely to load slowly. Remove unnecessary content. Also avoid using images as navigation.
